Flapper is Josh Zeitz’s cultural history of the Roaring Twenties' most iconic figure—the flapper—and the radical women who transformed American society. From Zelda Fitzgerald and Clara Bow to the ordinary women who bobbed their hair and claimed political and sexual freedom, this book tells the story of how a generation pushed boundaries and remade the nation’s cultural and social norms.

The book also explores the role of influential fashion icons like Coco Chanel, whose streamlined silhouettes, embrace of androgyny, and rejection of corseted norms redefined femininity and helped shape the flapper aesthetic.

Drawing on personal letters, journalism, literature, and fashion, Zeitz paints a vivid portrait of the Jazz Age, feminism, consumer culture, and rebellion. Flapper is part social history, part biography, and part cultural analysis.